Post by account_disabled on Feb 25, 2024 3:03:49 GMT -8
From monologue to conversation. The web is transforming the logic of communication, favoring the transition from the classic interruption based on "purchasing advice" to continuous and in-depth conversations with users and therefore potential consumers. Perhaps we are faced with the affirmation of a new paradigm that undermines the rules taken for granted for years and introduces a new code of conduct, which also redefines the relationships between companies and citizens. We can trace the key element in the bidirectionality of the communication flow: the network enables users to produce and disseminate contents, which run alongside and in some cases overlap with those distributed by companies, creating the conditions for a conversation which, if managed, it can still give excellent results.
The key game of online communication will therefore be played in the Chinese Student Phone Number List field of the relationship with the consumer, what today we can rightly call the "participating consumer". And as with any new phenomenon, in this case too, to avoid making costly mistakes, some information or "instructions for use" may prove useful: first of all, you need to be careful, that is, move delicately in the new context and avoid undue invasions of the field . The success of web 2.0 and social media has imposed the use of participatory models in which purely commercial logics are practically useless anymore. To be clear, a company that thinks of opening a profile on Facebook to upload its press releases would risk "burning itself in flames", obtaining almost certainly counterproductive effects.
But then how can you promote a product or brand on the market using the internet and social networks? The discussion is still completely open and therefore there are no pre-packaged recipes. However, it is certain that to be successful in this new scenario, companies must get involved, give up the protections of frontal communication and finally loosen control over the communication process. The three key words are increasingly "listen", "learn", "engage": if you don't first listen and learn what you say and stir in the belly of the internet, it becomes impossible to develop coherent strategies to involve and interest users . Another preparatory piece of advice is to stop considering the Internet as an absolutely economical medium. Since the doors are opened to the public and people are encouraged to interact, it is necessary to constantly monitor (analyse, learn about and interact) the spaces activated online. And this can in some cases involve a lot of resources, to communicate with people, organize editorial plans and constantly stimulate the users who have chosen you. In short, don't make the mistake of stimulating dialogue and then remaining speechless.
The key game of online communication will therefore be played in the Chinese Student Phone Number List field of the relationship with the consumer, what today we can rightly call the "participating consumer". And as with any new phenomenon, in this case too, to avoid making costly mistakes, some information or "instructions for use" may prove useful: first of all, you need to be careful, that is, move delicately in the new context and avoid undue invasions of the field . The success of web 2.0 and social media has imposed the use of participatory models in which purely commercial logics are practically useless anymore. To be clear, a company that thinks of opening a profile on Facebook to upload its press releases would risk "burning itself in flames", obtaining almost certainly counterproductive effects.
But then how can you promote a product or brand on the market using the internet and social networks? The discussion is still completely open and therefore there are no pre-packaged recipes. However, it is certain that to be successful in this new scenario, companies must get involved, give up the protections of frontal communication and finally loosen control over the communication process. The three key words are increasingly "listen", "learn", "engage": if you don't first listen and learn what you say and stir in the belly of the internet, it becomes impossible to develop coherent strategies to involve and interest users . Another preparatory piece of advice is to stop considering the Internet as an absolutely economical medium. Since the doors are opened to the public and people are encouraged to interact, it is necessary to constantly monitor (analyse, learn about and interact) the spaces activated online. And this can in some cases involve a lot of resources, to communicate with people, organize editorial plans and constantly stimulate the users who have chosen you. In short, don't make the mistake of stimulating dialogue and then remaining speechless.