Post by account_disabled on Mar 5, 2024 19:44:51 GMT -8
Corporate storytelling supports marketing activities by making each message more engaging, easy to understand and remember. In this article we will analyze in particular: the link between storytelling and content marketing effective models for defining the history of a company Read on to learn more! Corporate storytelling as a content marketing tool Although the term story in B2B digital marketing might immediately bring to mind an activity linked to social networks such as Instagram or Snapchat, the practice of telling stories is actually much more than an ephemeral trend. Corporate storytelling is in fact one of the most effective tools available to those who deal with content marketing in all its forms, whether written - through blog articles , eBooks, website pages or case histories - or videos . To do it well, however, you need to have a solid strategy that answers some underlying questions.
What is the history of the brand? Why is it important to tell it? How do you want to tell it? Why Germany Phone Number should it pique the interest of potential customers? corporate storytelling Why is storytelling so effective? The reason lies in human nature which is led to tell stories , just like to laugh or be moved: stories have always been used to communicate, educate, create bonds and share information. For this activity inherent in our DNA to be transformed into an effective technique for content strategy , however, it is necessary to have the answer to other questions. What does your company do? In what aspects does it help customers? What objectives is it able to achieve? Attention: we are not asking you to describe in detail the product created or the service offered, but rather the way in which the solutions offered to customers can make their work more efficient and their days better! This is the value on which the message of corporate storytelling must be concentrated. corporate storytelling Going beyond the list of functions, an effective story inserts strategic content for the company into the narrative context , helping customers to identify with the story.
Storytelling is therefore very different from creating a commercial presentation. In fact, according to the 2021 Content Preferences Survey Report cited in this article , 38% of B2B buyers interviewed say that the contents of potential suppliers would be much more effective if the more commercial aspects were reduced to a minimum. In other words, no one likes explicit attempts to sell something . This is why storytelling included in B2B content marketing works: because it offers a different experience compared to traditional promotional and advertising communication, captures the attention of the target audience and maintains high involvement thanks to an empathetic connection. Furthermore, it helps to establish that bond of trust that is so fundamental for finalizing every commercial negotiation. Finally, another really interesting aspect is the ability to remain imprinted in the prospect's mind through storytelling: the chances of remembering a fact increase by 22% if it is part of a well-told story (source: Actual Minds, Possible Worlds by Prof.
What is the history of the brand? Why is it important to tell it? How do you want to tell it? Why Germany Phone Number should it pique the interest of potential customers? corporate storytelling Why is storytelling so effective? The reason lies in human nature which is led to tell stories , just like to laugh or be moved: stories have always been used to communicate, educate, create bonds and share information. For this activity inherent in our DNA to be transformed into an effective technique for content strategy , however, it is necessary to have the answer to other questions. What does your company do? In what aspects does it help customers? What objectives is it able to achieve? Attention: we are not asking you to describe in detail the product created or the service offered, but rather the way in which the solutions offered to customers can make their work more efficient and their days better! This is the value on which the message of corporate storytelling must be concentrated. corporate storytelling Going beyond the list of functions, an effective story inserts strategic content for the company into the narrative context , helping customers to identify with the story.
Storytelling is therefore very different from creating a commercial presentation. In fact, according to the 2021 Content Preferences Survey Report cited in this article , 38% of B2B buyers interviewed say that the contents of potential suppliers would be much more effective if the more commercial aspects were reduced to a minimum. In other words, no one likes explicit attempts to sell something . This is why storytelling included in B2B content marketing works: because it offers a different experience compared to traditional promotional and advertising communication, captures the attention of the target audience and maintains high involvement thanks to an empathetic connection. Furthermore, it helps to establish that bond of trust that is so fundamental for finalizing every commercial negotiation. Finally, another really interesting aspect is the ability to remain imprinted in the prospect's mind through storytelling: the chances of remembering a fact increase by 22% if it is part of a well-told story (source: Actual Minds, Possible Worlds by Prof.