Post by jamesgood on Jan 16, 2022 19:47:35 GMT -8
What is the current degree of maturity of advertisers vis-à-vis data management, and data in general? Is the exploitation of their data pushed to its maximum? It would seem that French companies have not yet fully grasped the Big Data phenomenon and its potential. State of the market. 90% of existing data was generated in the last two years. And this exponential growth will go from strength to strength. Indeed, the proliferation of channels (social networks, e-commerce sites, points of sale, etc.) means that the volume of data is constantly increasing.
However, only a small part of the data is used today by French companies, particularly in the context of digital advertising campaigns. 65% of advertisers acknowledge that they only use so-called First-Party Data (Quantcast 2017 study), i.e. data collected directly from their Cayman Islands Phone Numbers List audience(form data, purchase data, etc.). The reason for the brands' enthusiasm for First-Party Data? A matter of trust! Indeed, 56% of them believe that this data is of good quality. However, this part of the data only represents a part of the volume of useful data for the advertiser. Companies and advertisers must now give themselves the means to analyze multiple sources of data, so as not to omit any detail! Precisely, what are the other sources of data to be exploited for advertisers?
Contextual data is now essential for any targeted marketing campaign. Based on sites visited, purchases made or geolocation data, this type of data is particularly effective for designing personalized campaigns. Indeed, contextual data represents a real gold mine in terms of customer knowledge! In addition, particularly rich and detailed if they are well used, they allow a detailed analysis of the return on investment of each campaign. A way to constantly adjust and enrich your customer knowledge, to target more finely, by delivering an ultra-personalized message.
However, only a small part of the data is used today by French companies, particularly in the context of digital advertising campaigns. 65% of advertisers acknowledge that they only use so-called First-Party Data (Quantcast 2017 study), i.e. data collected directly from their Cayman Islands Phone Numbers List audience(form data, purchase data, etc.). The reason for the brands' enthusiasm for First-Party Data? A matter of trust! Indeed, 56% of them believe that this data is of good quality. However, this part of the data only represents a part of the volume of useful data for the advertiser. Companies and advertisers must now give themselves the means to analyze multiple sources of data, so as not to omit any detail! Precisely, what are the other sources of data to be exploited for advertisers?
Contextual data is now essential for any targeted marketing campaign. Based on sites visited, purchases made or geolocation data, this type of data is particularly effective for designing personalized campaigns. Indeed, contextual data represents a real gold mine in terms of customer knowledge! In addition, particularly rich and detailed if they are well used, they allow a detailed analysis of the return on investment of each campaign. A way to constantly adjust and enrich your customer knowledge, to target more finely, by delivering an ultra-personalized message.