Post by account_disabled on Dec 29, 2023 20:17:08 GMT -8
Apart from a few official guidelines, Google does not reveal what criteria determine the presence of a website in the top 10. There may probably be up to 1,000 Google ranking factors, as Avinash Kaushhik recently mentioned during the Marketing Festival in Prague. Most of them were determined by experienced positioners based on their own observations. We have prepared a list of several, in our opinion, important factors that determine the position of a website in Google and other search engines. Do you want your website to be in the TOP 10 of Google? SEE OUR OFFER! How does Google position pages? Positioning is not a one-time service. Work on the quality and optimization of the website should be carried out constantly in order to first achieve high positions in the search results and then effectively maintain them . These activities are carried out by agencies, you usually receive reports on activities, and you can also monitor website traffic in Google Analytics. If you want to effectively analyze and evaluate cooperation with an agency, it is worth learning the most important concepts and processes related to positioning.
What does your position in Google depend on? See the infographic! ranking WhatsApp Number List factors visible infographic2 DOWNLOAD THE INFOGRAPHIC The value of the page for the user This is the first factor that will help you improve your position. Google owes its popularity to its high functionality and relevance. Most users choose this search engine because the search results returned give them exactly what they were looking for. Google effectively eliminates spam, there are no pop-ups or intrusive ads in the search results. This effect is achieved thanks to a good selection of websites. Therefore, Google's top 10 only include pages that are valuable to the user. This means that they contain unique, potentially interesting content, presented in an accessible graphical way . This information is officially confirmed by Google. The only question remains how Google selects the 10 best among hundreds of thousands of different websites. How does it determine the quality of texts and how does it assess the value of a website? Current and valuable content. How to make your website appear in Google?
The content on the website, especially the texts, plays an important role. They should be constructed in such a way as to, on the one hand, contain keywords and, on the other hand, provide users with unique and interesting information. Duplicate content can have very negative consequences. Nowadays, SEO activities are inextricably linked with content marketing . In principle, texts created as part of content marketing should provide value to readers - answer frequently asked questions, educate, advise or present individual elements of the offer in such a way that the customer is ready to make a purchase decision. Expanding the website content is one of the elements of the positioning process that you can implement on your own. The only mistakes associated with creating content are copying texts from other websites or saturating the content with keywords. This second aspect is related to the increasingly advanced Google algorithm . A dozen or so years ago, it was enough to create any text and add any phrases that interested us. Today, the algorithm even examines aspects such as thematic consistency of the text, graphic layout, and even linguistic correctness. In terms of ranking factors, a clear text structure is important .
What does your position in Google depend on? See the infographic! ranking WhatsApp Number List factors visible infographic2 DOWNLOAD THE INFOGRAPHIC The value of the page for the user This is the first factor that will help you improve your position. Google owes its popularity to its high functionality and relevance. Most users choose this search engine because the search results returned give them exactly what they were looking for. Google effectively eliminates spam, there are no pop-ups or intrusive ads in the search results. This effect is achieved thanks to a good selection of websites. Therefore, Google's top 10 only include pages that are valuable to the user. This means that they contain unique, potentially interesting content, presented in an accessible graphical way . This information is officially confirmed by Google. The only question remains how Google selects the 10 best among hundreds of thousands of different websites. How does it determine the quality of texts and how does it assess the value of a website? Current and valuable content. How to make your website appear in Google?
The content on the website, especially the texts, plays an important role. They should be constructed in such a way as to, on the one hand, contain keywords and, on the other hand, provide users with unique and interesting information. Duplicate content can have very negative consequences. Nowadays, SEO activities are inextricably linked with content marketing . In principle, texts created as part of content marketing should provide value to readers - answer frequently asked questions, educate, advise or present individual elements of the offer in such a way that the customer is ready to make a purchase decision. Expanding the website content is one of the elements of the positioning process that you can implement on your own. The only mistakes associated with creating content are copying texts from other websites or saturating the content with keywords. This second aspect is related to the increasingly advanced Google algorithm . A dozen or so years ago, it was enough to create any text and add any phrases that interested us. Today, the algorithm even examines aspects such as thematic consistency of the text, graphic layout, and even linguistic correctness. In terms of ranking factors, a clear text structure is important .