Post by account_disabled on Jan 5, 2024 22:11:08 GMT -8
Thai PBS moves forward with adjusting the content of news-programs, defining segments to create Informed Citizen, aiming to expand the audience base on the OTT platform, filling the gap for children, youth and families. Ready to give importance to the disabled group Organizational restructuring Develop personnel to be Transmedia In a situation where every media is adapting Adjust strategies to compete in the digital TV market Especially after the shutdown of 7 digital TV channels. Thai PBS hastened to adjust its strategy in order to move forward to keep up with the changes in the Media Disruption era, following the guidelines of the number one executive. Assoc. Prof. Dr. Wilasinee Pipitkul, Director of the Public Broadcasting Service of Thailand (TPA), gave an interview about the direction of Thai PBS' work that "Thai PBS has Accelerate strategy review It still adheres to its mission for the public within the available budget so that it can be beneficial and worthwhile for society as much as possible.
There are main issues such C Level Executive List as developing the potential of personnel to work with more multi-skills, creating content that is suitable for each platform, or what is called Transmedia, but still based on ethics. responsibility which is the strength and highlight of Thai PBS In addition, the organizational structure will be adjusted to be more Content Based, piloting the creation of small units in the form of Business Units, able to be managed flexibly to better meet the needs of society and work better in cooperation with partner networks, such as units. disaster communication A unit that focuses on communication to serve the public, a Thai PBS World unit that focuses on bringing Thai content to the global market, and two other content groups that are a strength of Thai PBS, namely the documentary production unit. and media center for children, youth and families All of which are directions that are accelerating development in the near future. In addition, content adjustments are made to be more competitive.
Thai PBS has set its own segment to respond and create a target audience like Informed Citizen. The content of news and programs aims to make viewers informed citizens. or citizens who increase their intelligence who have access to accurate information in all aspects Because the strength of Thai PBS is that the information is accurate, reliable, fair, without bias, and free from the interference of capital and political groups. Focus on communicating to find creative solutions together. It will increase the presentation format to be more interesting and interesting to follow. You will begin to see images of Thai PBS's adjustments from July onwards.
There are main issues such C Level Executive List as developing the potential of personnel to work with more multi-skills, creating content that is suitable for each platform, or what is called Transmedia, but still based on ethics. responsibility which is the strength and highlight of Thai PBS In addition, the organizational structure will be adjusted to be more Content Based, piloting the creation of small units in the form of Business Units, able to be managed flexibly to better meet the needs of society and work better in cooperation with partner networks, such as units. disaster communication A unit that focuses on communication to serve the public, a Thai PBS World unit that focuses on bringing Thai content to the global market, and two other content groups that are a strength of Thai PBS, namely the documentary production unit. and media center for children, youth and families All of which are directions that are accelerating development in the near future. In addition, content adjustments are made to be more competitive.
Thai PBS has set its own segment to respond and create a target audience like Informed Citizen. The content of news and programs aims to make viewers informed citizens. or citizens who increase their intelligence who have access to accurate information in all aspects Because the strength of Thai PBS is that the information is accurate, reliable, fair, without bias, and free from the interference of capital and political groups. Focus on communicating to find creative solutions together. It will increase the presentation format to be more interesting and interesting to follow. You will begin to see images of Thai PBS's adjustments from July onwards.